Creative Leadership | Retail Experience Strategy | IP Brand Activation
Led creative development and design execution for immersive retail displays supporting major theatrical and streaming releases, including Despicable Me 4, One Piece, and Dora the Explorer. These activations were designed to transform retail environments into high-impact brand moments that drove consumer engagement, social sharing, and franchise visibility.
I worked with licensing partners and brand stakeholders to ensure each display authentically captured the tone and storytelling of the IP while aligning with retail objectives and brand standards. By integrating narrative-driven visuals, dimensional elements, and interactive features, the installations elevated traditional point-of-sale marketing into immersive experiences that strengthened brand awareness and deepened emotional connection at the consumer level.
©Universal Studios. All Rights Reserved.
©Viacom International Inc. All Rights Reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc.
Netflix, the N Logo and its sonic Tudum ident are trademarks of Netflix, Inc.
