Creative Lead | Original IP & Experiential Design
Served as Creative Lead for the development of an immersive game center at Magic Planet, Mall of the Emirates, through BRC Imagination Arts. Led a cross-functional team of designers, executed original IPs, characters, and production-ready wall graphics. Partnered closely with project executives and stakeholders to establish cohesive brand identities and design systems that elevated guest experiences, ensuring that every element — from spatial storytelling to interactive elements — reinforced the center’s unique personality and engagement value.
