Creative Lead | IP Launch Presentation & Experiential Design
Led the creative direction and execution of the sizzle demonstration for a major new IP release at the Las Vegas Licensing Show. Collaborated closely with licensors, brand executives, scriptwriters, and design teams to translate the IP story into compelling visual presentations. Directed design, multimedia content, and experiential elements to create a dynamic, immersive showcase that captured audience attention, highlighted product innovation, and reinforced brand positioning in a high-profile industry setting.
