Creative Direction | Guest Experience Design | Live Entertainment Integration
Led the creative vision and art direction for Santa’s Workshop at the Denver Zoo, transforming a seasonal activation into a cohesive, story-driven guest experience. I designed the overall experiential journey and stage environment, ensuring each touchpoint supported a seamless and emotionally engaging holiday narrative.
Partnering with writers, production teams, fabricators, and zoo stakeholders, I aligned creative storytelling with operational execution to deliver a high-quality, immersive experience on time and within scope. The project reflects my approach to creative leadership — integrating narrative, environment, and live entertainment to create memorable moments for guests while meeting business objectives.
